One of the best things about being a freelance writer is that you get to make your own choices and decisions about how to run your business. You are an independent contractor who chooses the time and place of work without having to adhere to someone else’s standards. As such, most of the business decisions that would normally be put through a bureaucracy of meetings, deliberations, reports and signatures can be made faster and more easily by one person.
Among the many business decisions you will get to make is the one about whether to have a freelance writing website or not. I would love to say that there are pros and cons to it, but the truth is, I can hardly think of any disadvantage to having your own website in business. The only thing is to ensure you are ready for it – don’t jump into it without forethought, especially if you have just started out as a freelancer. A good website demands serious, relevant content and if you start without having this you will get very disappointed.
A website is a very important tool for any business, even if you are not an online business. It’s a marketing tool that offers a variety of ways to make your business more visible to the online community. Imagine being able to market yourself to an audience that has never heard about you before but has the potential to make your business grow faster if only they knew about your services! It’s a versatile tool that allows you to advertise your services, generate sales, track your clients, communicate with potential clients and collect statistics, all in one place. When used well, a website can give you a lot of mileage in growing and expanding your business.
As a freelance writer you will need to have a website at some point on your growth plan. The exact timing for setting it up is really at your discretion but ensure that you are ready for it. Having a freelance writing website is a responsibility. You must be able to update it as often as possible so that the plugins and pages are working well. You must be able to provide your visitors with relevant content that answers their questions or meets their needs. Your visitors must be given a reason to return for more content and to keep following you on your social media handles. You must also adhere to all required international standards and policies for operating a website. These are just a few of the responsibilities that go with running a website.
Of course you can always get someone to do everything for you – from hosting to web design and technical support for the site. Again, the choice is yours whether you want to do everything yourself or outsource to another company or individual with more experience. It all depends on what will work best for you in the long run.
IN-SCRIPT WRITER 