Archive for the ‘Content writing’ Category

Watch Your Business Grow With Social Media SEO Strategies

GUEST ARTICLE – By Yasir Khan.

Every business that has its presence online has implemented or is implementing Search Engine Optimization strategies for their website. While doing so, most website and blog owners concentrate most of their efforts on building backlinks for their website / blog, thus diverting very little or no focus on other important SEO tools.

Most website / blog owners who rely on traditional SEO strategies and those who are new to the game tend to neglect the impact that social media has on search rankings. However, one cannot afford to do so because SEO today is rooted in Social Media.

Search engines like Google, Yahoo and Bing turn to Facebook likes and shares, Twitter re-tweets and Google Plus +1s to determine how powerful your social presence is and accordingly assign a rank to you on the search results page. Therefore, a social media presence is healthy, important and essential for success in business.

The New Generation of Search Engine Optimization

The traditional SEO tactics are still very much in use today. Although tactics like keyword focus, target key phrases and link building cannot be completely done away with, they are used in integration with Social Media today.

For example, SEO consultants state that one should make use of keywords when they share content on social networking sites and when people like this content and share it with others, this action leads to mentions about your website, thus creating backlinks to your website.

Social Media sites like Facebook, Twitter and Google+ allow you to keep your customers updated about your services and products, upgrades and new features added to your business. You can also easily communicate with them through these social platforms and ask for their views about your business.

New social media sites like Pinterest bring on a new perspective. Pinterest allows you to share specific images with the online world. A picture is worth a thousand words, and who says that a single image on Pinterest that is captivating enough cannot garner 1000 followers?
Social Networking and Search Engine Optimization

We’ve already established that social networking and search engine optimization go hand in hand. It is nearly impossible for your online business marketing campaign to achieve success without the effective use of social SEO strategies.

Social networking sites like Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, Instagram and StumbleUpon will help you get your content out there, create an exposure for your business and your website, generate backlinks of high quality, increase website traffic, and give you a higher page rank, thus deeming your SEO strategy a successful one.

Here are 5 tips to help you use Social Media to Enhance SEO:

1. Strategically plan your online business goals so that you know what your input demands and accordingly expect the output.
2. Create a page on every possible social media outlet.
3. Create original and interesting content such as articles, images and infographics and upload them to your social profiles that people will feel compelled to share.
4. Reach and communicate with your target audience and customers.
5. Analyze the effectiveness of your social media SEO strategies on a regular basis.

Using social media in integration with SEO will help you and your business reach the top and stay at the top. And when you are among the top rankers, it automatically drives traffic to your website, possibly converting your website visitors into customers for a lifetime.

With social Media SEO strategies, you can watch your business grow.

 

The contributor of this guest post, Yasir Khan, is the founder of Quantum SEO Labs. Click to view what Quantum SEO Labs offers you to help your business grow with customized SEO strategies

How to Write A Product Description For Your Online Shop: Five Simple Steps

website ideas

Photo credit: Sean MacEntee

Short, attention-grabbing articles tend to do very well on the web; they allow the reader to get what you are saying in a small amount of time, which is a very precious commodity on the web. Many people do not know how to do that – explain something using few words in a manner that is clear and concise. Product Descriptions require exactly that.

A product description is simply a very short article that talks about a specific item, gadget, equipment, service, or commodity. Normally between 100 and 150 words, a product description not only educates potential customers on the value and use of the item; it also serves as a marketing tool when keywords are used in it. This is a very important tool for businesses, especially small businesses and start-ups.

If you have an online store for the things you sell, consider writing product descriptions for each class of items in your shop. Make it short, concise and use simple language. Target the kind of customers that normally visit your store, or the ones you want to attract to your site. Include 2 – 3 of the keywords you use for your site in order to attract web traffic. This is very important because you want to extract maximum value out of that short description.

Number 1: Picture in your mind the kind of customer you wish to attract. Think of the general sector, e.g. young, educated, salaried professional. Think of a particular person who fits that exact description and prepare to write for him/her.

Number 2: Write down what you want to say about your product/service, exactly the way you want to say it. Choose your words carefully and direct them at the person you have pictured. Your aim is to convince them that what you are offering has value plus superior quality.

Number 3: Insert two to three keywords for your site. This will help drive relevant traffic to your site. Put one in the title of the article, one in the main body and the last one in the final paragraph. Make sure they are not forced into the sentences; they should flow naturally with what you are saying.

Number 4: Define your Call To Action, that is, what do you want that customer to do about your product? Do you want them to buy it or ask for more information? Do you want them to click on the cart or to investigate what else you have to offer? Do you want them to write a review about it? The answer to these questions will determine how you word your Call To Action. Include that as the last paragraph of your article.

call to action

call to action (Photo credit: Sean MacEntee)

Number 5: Insert the article on your landing page or sales page, whichever one serves the purpose of attracting the attention of visitors or would-be customers. Make sure the font is easily readable. Feel free to highlight key text like the name of the product for example.

Remember, you can get a lot of mileage for your site from writing product descriptions. Never under-estimate the power of words, no matter how few!

Quality Assurance for Content Writers

When you get a huge workflow of content writing and the clients are diverse with varying requirements and expectations, how do you manage your output to ensure high standards are still maintained? How do you make certain that your clients are always satisfied with work done?

Quality Assurance is not a new concept in management circles but I wonder how many freelance writers have a QA system in place for their work?

Recently, I thought about this and wrote a guest post on Freelance Switch about how to meet your client’s expectations through Quality Assurance.

Click here to read the article and let me know what your opinion is on the subject.