GUEST ARTICLE – By Yasir Khan.
Every business that has its presence online has implemented or is implementing Search Engine Optimization strategies for their website. While doing so, most website and blog owners concentrate most of their efforts on building backlinks for their website / blog, thus diverting very little or no focus on other important SEO tools.
Most website / blog owners who rely on traditional SEO strategies and those who are new to the game tend to neglect the impact that social media has on search rankings. However, one cannot afford to do so because SEO today is rooted in Social Media.
Search engines like Google, Yahoo and Bing turn to Facebook likes and shares, Twitter re-tweets and Google Plus +1s to determine how powerful your social presence is and accordingly assign a rank to you on the search results page. Therefore, a social media presence is healthy, important and essential for success in business.
The New Generation of Search Engine Optimization
The traditional SEO tactics are still very much in use today. Although tactics like keyword focus, target key phrases and link building cannot be completely done away with, they are used in integration with Social Media today.
For example, SEO consultants state that one should make use of keywords when they share content on social networking sites and when people like this content and share it with others, this action leads to mentions about your website, thus creating backlinks to your website.
Social Media sites like Facebook, Twitter and Google+ allow you to keep your customers updated about your services and products, upgrades and new features added to your business. You can also easily communicate with them through these social platforms and ask for their views about your business.
New social media sites like Pinterest bring on a new perspective. Pinterest allows you to share specific images with the online world. A picture is worth a thousand words, and who says that a single image on Pinterest that is captivating enough cannot garner 1000 followers?
Social Networking and Search Engine Optimization
We’ve already established that social networking and search engine optimization go hand in hand. It is nearly impossible for your online business marketing campaign to achieve success without the effective use of social SEO strategies.
Social networking sites like Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, Instagram and StumbleUpon will help you get your content out there, create an exposure for your business and your website, generate backlinks of high quality, increase website traffic, and give you a higher page rank, thus deeming your SEO strategy a successful one.
Here are 5 tips to help you use Social Media to Enhance SEO:
1. Strategically plan your online business goals so that you know what your input demands and accordingly expect the output.
2. Create a page on every possible social media outlet.
3. Create original and interesting content such as articles, images and infographics and upload them to your social profiles that people will feel compelled to share.
4. Reach and communicate with your target audience and customers.
5. Analyze the effectiveness of your social media SEO strategies on a regular basis.
Using social media in integration with SEO will help you and your business reach the top and stay at the top. And when you are among the top rankers, it automatically drives traffic to your website, possibly converting your website visitors into customers for a lifetime.
With social Media SEO strategies, you can watch your business grow.