I love writing, and normally I expect other writers to love and enjoy it like I do! After all, how can you be a writer and not love writing? That would be weird, right? Well, I have slowly discovered that writing often doesn’t come easy for most people, including even those who profess to be writers. It takes a while to perfect the task or even get used to a regular writing schedule.
There are some things, though, that we must all learn to write no matter whether we enjoy writing as a task or not. They are very important things that tend to add value to what we are doing regardless of the field in which we operate. I would like to call them ‘little writes’ as they usually require very little time and are very short in length. But VERY IMPORTANT! We use them everywhere, everyday, in every sector; they need just a little bit of extra care in wording and style to produce the right effect.
However, the thing that I want to emphasize is that they are valuable as items that communicate volumes to both potential and existing clients. They are small tokens which, when used in the right manner and at the right time, can produce priceless benefits for your relationships with clients. I am referring to welcome notes, thank you notes and acknowledgements.
One of the things I am learning about doing business online and maintaining a community of followers is that although people have a very short attention span and move quickly over the net, most still appreciate a personal touch when it comes. For instance when someone likes my Facebook page I usually make a point of sending them a message of welcome to my page. This is because I value every single follower whether they end up taking up my services or not; they are a potential client right from the start.
You can do this not only for Facebook pages but also for email lists on your website or blog. You can also add a welcome note to the home page of your site. It makes you appear more visitor-friendly.
People love to be recognized and appreciated so learn to do it often. Make sure to keep it simple and short – a greeting, describe what your page or blog is all about in one sentence, and appreciate the fact that they have come to you. Then make an offer for them to call or email if they need your product or service. That’s all.
Thank You Note:
This is one of the most precious things in a relationship – saying thank you in written form. Writing is visual, enabling a lasting impact in the mind of the reader/recipient. Saying thank you in speech is not the same as writing it out in rich language using beautiful note-paper. Ok, the paper doesn’t have to be all that fancy, but you get my point. Remember that two people can do the same thing but one of them stands out simply because of the way it is done, so make sure you write something fresh, something unique, something memorable. Exercise your writing skill to the fullest!
Address the recipient by name and make sure to mention what it is you appreciate or like or value about that person or about what they did. Again, be short and simple. Remember that a note and a letter are two very different things, so don’t turn into a letter!
A very important thing about communication (actually a very basic thing) is the ability to respond to a letter, an email, a request, an inquiry or outstanding service in the shortest time possible. Now, I know these are probably the busiest times we have ever lived in and sometimes it takes long for things to be attended to. However, you can choose to stand out from the pack and be one of the few people who make sure to acknowledge receipt of an inquiry, request, letter or email so that the person who sent it does not feel unattended to.
Acknowledgements should be written immediately before you move onto something else and forget. Make sure to thank the person for taking the time to contact you. If you are not in a position to give a concrete response to the need, then at least let them know you are working on it and give a time period within which they are likely to get their need sorted out.
Okay, those are what I call ‘little writes’. They are essential and small in size but large in impact. I hope you have been writing them and will continue to do so. If not, it’s never too late to start!
- Writing: A Personal Journey (melissamuhlenkamp.wordpress.com)
- The Written Word. (alexslye.wordpress.com)